What is Web 2.0? This buzzword was introduced in 2003-2004 which surpassed Web 1.0 and was the birthplace of social media. This video http://www.youtube.com/watch?v=NLlGopyXT_g which we viewed in class states the point that at one point we were just using the computer but now in Web 2.0 the computer is using us. Remember the myspace days? Little did I know that myspace was one of the first social media sites in the Web 2.0 interface that I used. But what is really interesting about Web 2.0 is that our computer and the internet now know more about our interests and ourselves than ever before.
For example, I do the majority of my shopping online. I’ll frequently browse the store’s websites to see what is out there before I make a purchase. Then, I’ll start browsing the web for other reasons rather than my shopping addiction. I’m still reminding myself here I don’t need that top, dress, or purse when all of a sudden I see an ad on the corner of the website I am on with the same dress I was debating on purchasing. Yes, the ad on the website is still reminding me I was looking at this item and to purchase it. I’m trying to do school work over here, but thanks to Web 2.0 I am being reminded I need to keep shopping. The ads are being tailored to my likes, interests, and based on what sites I have been visiting.
Web 2.0 even knows your location at all times without even typing it in. This is crucial for me because I travel across the state between home, work, and school. When I am at school, Google realizes I am near Glassboro, NJ and not home in North Jersey. Therefore, I can just type “Target near me” and it will give a map and directions to the nearest Target by my location. My point is that search engines now can almost read your mind and direct you to what you are looking for faster than ever before. If I type in “Row” or “Mont” on google, the first search suggestions I get are Rowan University and Montclair State University. That would not be the case for someone who does not live near, attend, or have searched for these schools in the past.
It’s kind of freaky to think the web knows almost everything about your identity. It knows who you are, where you are from, what you look like, where you go to school, where you are at a given point, what your interests are, and even where you shop. You can’t hide who you are with Web 2.0, it knows you all too well.